Jacob de Baan is a Dutch creative professional with more than 25 years of experience in product design and visual communication. He has a track record as an art director and project leader for companies and institutions in developing processes of new corporate identities. This includes defining core values, selecting design agencies, preparing briefs, as well as providing communication and marketing principles.

 

Jacob is passionate about nature and light. His design approach is to translate the natural experience into corresponding design solutions.